San Francisco, California
Woods Bagot
Retail Flagship Renovations
Area (Concourse A): 10,086 SF
Area (Concourse G): 16,438 SF
The 50 year partnership between the leading luxury travel retailer DFS Group Ltd. and San Francisco International Airport (SFO) was timed with the unveiling of its flagships, that were inspired by San Francisco's laid back yet cosmopolitan essence. By combining natural wood and the renown international orange color of the Golden Gate Bridge, the facade welcomes travelers with warmth and familiarity. The integration of digital displays provide customers with an enhanced shopping experience and elevates the visibility of the various brands. The furnishings provide a minimalistic bold frame for all of the merchandise to be noticed in a sleek and organized manner. The stores opened in 2022, to honor the 50th Anniversary of DFS operations at SFO.
Role: Design Manager